Native iOS Travel App

Design & build

What is going on here?

Team: Garance, Sadia, Nels, Jon and Mallory

Organiser: Apple fondation program

Product: Prototyping an iOS native app

Component: Filters

Duration: 4 weeks from 7 September 2020.

Sector: Tourism

Problematic: What is the major cause preventing people from travelling?

Challenge: How to stand out amongst well-established operators in the sector, render apps fully accessible, usable and meaningful to users.

App component: Active filters, budget calculator, city page, explore by country, login, user profile, search history, articles and help page.

Target user: Everybody, particularly users never travel outside their hometown.

Research by Mallory: Everyone needs free space to day dream and some time to relax. For many of us, travel is a good way to break the routine and the reset button to press. Our subject had primarily drawn us to identify the most significant factor which prevents people from travelling. Under the Covid-19 storm, the tourism sector is hard hit. As minimal human connection is advised, we have ruled out focused groups and observation as research methods. Instead, as demographically speaking, the group we were studying was large, so we have therefore decided to conduct desk research, select statistics as well as journals that are published before February 2020. As I look back now, we were wishing the global health situation would recover sooner, in the summer 2020?

After the first week of preliminary study, our initial conclusion is that lack of financial means is one of the major causes. According to studies, more than 50% of those who previously cancelled their travel plans said they could not pay for their holidays, while other reasons such as bad weather and sickness counted less than 20%. And for those who never travel outside their country accounted to 26.7% of the total population in the EU and amongst them, 50% or 190 million Europeans experienced some degree of exclusion to travel despite the single Euro currency policy as well as the lower cost to travel that had been benefited from the trade deal within the EU [1]. These figures contradict the objective of the much admired Erasmus initiative implemented since 2014, which aimed to promote greater cultural understanding within the European borders.

When look into the lens across the other side of the Atlantic; according to a survey managed by Forbes, they saw 63% of the respondents said money was the biggest issue as they simply can't afford to pay for an international trip, while 11% said that they had never travelled outside the state they were born [2] [3]. This study confirms that lack of finances doesn't only bother Europeans.

Conclusion: Being one of the most lucrative and well-loved businesses worldwide, tourism offered over 11% of employment in Europe. We have included a suggestion that a fund granted by the EU to its members' citizens would be a viable tool to stimulate the economy, when the confidence to travel is restored. With reference to 'government subsidies fitness membership in Singapore'.

Theme: Whereas the active filters on Dreamaway travel app offers a range of options to users, budget planning remains the core function to help users to organise their first trips (we have taken this very seriously indeed!). As to the information related to high-level subsidy is to be mentioned on the app, an external link will be provided to connect the applicants to the granter of funds. The spirit of this is that this increases the likelihood for all Europeans to explore beyond their hometowns. Not only does cultural understanding contribute to a holistic development, it is not difficult to regard it to be net-beneficial at a global level as unnecessary conflict can be avoided through wider understanding and respect. The creators want to see more curious people travelling soon and the new narratives would continue to tell their extraordinary stories.


[1] 190 million Europeans have never been abroad / Data news / News / Home - edjnet ([) Credited from Der Spiegel | EDJNet



Branding by Mallory and Logo by Garance

It only takes us a short while to decide by vote to keep Dreamaway as the brand name, before we research and elaborate on choices of the logo.

Spending extra on software was not an option, we therefore go straight to search for some ready-made logos, and Garance's choice won a landslide victory!

Nels' glory...

Time for some Crazy 8 fun! We sketch up our own versions of interfaces then call for a round of vote. These are the drafts drawn by Nels, we love them dearly as it illustrated our design details through the crispy strokes! Next we have to design the interactions between the chosen interfaces.

We wanted to keep the illustration of interfaces as simple and legible as possible, so we decide using pen and paper then Marvel for the mock up, as these methods are cost effective and easy to use.

Interaction by Mallory

A draft of interactions for our team's Zoom meeting.

Time to work!

DEMO search Enregistrement de l'ecran 2020-10-02 a 13.12.07 (2021_03_25 21_25_20 UTC).mov


The project has reached its end, we had lot of fun building this app. Although all this work was done remotely, we are proud to make the team magic worked all along!

I have learnt:

- Keeping track of decisions in a single place for each day's review is important to keep progress on track and it led us follow through orderly without too much back and forth.

- Writing code to build design and organising dataset is an amazing job - ALL credits go to Garance, Sadia, Nels and Jon- I have learnt much from them

- Product design isn't just about the way the app look but also the bilateral relations between the user and the purpose of the app.

- Need not to be overly bothered by the appearance of the first release, as there will be room for improvement through, test, fix and iterate. Aesthetic will evolve alongside too.

- Agile makes prototyping fun and effecient.

Thanks for reading đź’›